Account Strategist, Paid Ads

BluShark Digital is seeking a Paid Ads focused Account Strategist to partner with clients on their PPC strategy. We are looking for an individual who thrives on analyzing paid advertising performance and effectively communicating strategic insights. With the opportunity to use both your creative and analytical skills, we are looking for a candidate who will take ownership over client communication, seek continual improvement, and make data-driven strategy recommendations. 

This role is essential in driving the success of our clients' digital marketing and PPC strategies on our Account Management team. The ideal candidate will be a strategic thinker with strong analytical skills and a passion for client interaction, ensuring that our clients receive exceptional service and measurable results.

Key Responsibilities:

• Collaborate with new clients to understand their business goals, target audience, and digital marketing needs
• Clearly explain paid advertising strategies, campaign performance, and optimization efforts to clients in a way that aligns with their business objectives
• Make data-driven recommendations to optimize campaign performance
• Conduct in-depth performance analyses of paid advertising campaigns across platforms (e.g., Google Ads, Bing, LSA, etc.)
• Lead scheduled client calls to review reports, discuss strategies, and address any questions or concerns
• Identify opportunities to expand client accounts through additional services or campaigns

Characteristics:

• Ownership mentality
• Proactive communication with clients
• Solution-driven
• Results-oriented
• Team Player

Qualifications:

• Bachelor's degree in marketing or related field
• 3-5 years of experience in account management/client success
• Strong understanding of paid advertising platforms, such as Google AdWords, Google Local Service Ads, Meta / Facebook Ads, and Bing Ads
• Understanding of campaign management, budget management, and creative development
• Actively involved in client communication and providing recommendations

Our process takes a great deal of time for us, and we ask you to dedicate yours as well. BluShark is devoted to recruiting talented team members who can grow in their positions and flourish within the firm by displaying a dedication to high performance, self-discipline, and motivation to gain more responsibility. Our employees begin with a 90-day onboarding period and are offered health, dental, and vision insurance, 401(k), paid holiday/sick/vacation days. 

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.